No two Cheetos are alike. And every so often, they look like something else. Like a seahorse. Or Abe Lincoln. So we opened the Cheetos Museum, and challenged America to find the most amazing Cheetos, sparking a nationwide hunt for the uncanny shapes hiding in every bag.
The campaign resulted in Cheetos’ strongest sales week ever. It was the most engaging social media campaign in the brand’s history, and trended on Facebook for two days. The site received 1.47 million visits, 525% above the Cheetos average, and 127,717 unique Cheetos were submitted.